UPDATE September 4, 2019: This blog has been updated with the Nielsen ratings from the week of August 26.-----Things are not at all well on CBS Evening News, the flagship evening program for the third-place broadcast network.After making the major transition from CBS This Morning anchor Norah O'Donnell has been floundering in the ratings fight with ABC and NBC by hemorrhaging viewers for the . Here are a few solutions. The CBS average age is highest of the three networks. Couric, 64, spent 15 years at Today before announcing that she would be joining the CBS Evening News, becoming the first . NPR's story called King "an overnight sensation decades in the making," and said CBS, set to debut its new co-hosts, would "lean on her even more heavily." CBS Evening News ratings have been on the decline in recent years. For the. Making matters worse is the fact that the CBS prime time viewership is actually more red than that of NBC and ABC. Over the past couple weeks, weve talked to several people in and around the program who can provide varied insight into whats happening at the newscast. The broadcast's total viewers between mid-March and mid-June climbed an average of more than a million from last year. This material may not be published, broadcast, rewritten, or redistributed. Maybe we need to stop all the comparisons to The Way It Was, and step back from it all. In thinking about integration of a different kind, CBS News does seem to have one day perfected Sunday. We are also hearing the harrowing account from one survivor who barely escaped the shooter's aim. Well, as Hartman puts it bluntly: People that watch the evening news are dying and theyre not being replaced.. We have done far more interviews with key players than traditional newscasts have ever done. Theres nothing in the long run that anyone can do about that. Once you're in the middle of a pandemic, then entertainment is a little less important. Positive reviews (last 12 months): 12.5%. Do TV stations plan ahead for celebrity deaths? Norah O'Donnell is a contributing journalist for "60 Minutes," the anchor and managing editor of the "CBS Evening News," the host of CBS News Election. For the same period a year earlier, World News Tonight averaged 9.92 million, NBC Nightly News was at 8.46 million and CBS Evening News posted 6.07 million. The study, which measured the popularity of 24 top news anchors, showed CBS' evening news host Pelley beating out CNN 's Anderson Cooper by . That said, this number likely was a relatively small portion of viewers and it stands to reason at least some of those viewers would have figured out that the name changed as the week went on. The leading global brands in entertainment, We tell rich stories that are highly relevant to our audiences. In this article, we are going to Follow CBS News on Twitter, Instagram, Facebook and CBSNews.com. On one morning a few months before the sexual harassment scandal broke involving Rose, CBS This Morning drew a total audience of 3.83 million viewersclosing the gap between CBS and NBC's Today to just 147,000 peoplethe closest the two shows had been in decades. All Rights Reserved. You decide slogans. He said that he anticipates a drop in the news audience this spring and summer as the pandemic driven headlines become less serious and fewer people are staying inside their homes as public health mandates are relaxed and vaccinations allow a return to regular habits. With the ratings from the last week of August finally in on Wednesday, it was clear that O'Donnell had not righted the ship and continued to lose viewers year-over-year and closed out the summer with a thud. The most notable thing is she does a lot more features that are military-related, said Tyndall, who pointed to ODonnells upbringing in a military family. In many ways, they have to come to Couric as much as she must seek them out. 1980s, but it is high compared to the ones since the boom of online news. Its winning streak was rarely interrupted until toward the 1980s. There are many reasons for this: heres why the CBS Evening News is struggling in the ratings, how it can turn things aroundand why none of it is Katie Courics fault. In total viewers, the show dipped 9% in total views and 3% in the demo over the same time period the week before. ", Director of Washington Programs at USC Annenberg Center on Communication Leadership & Policy. It might go back as far as Murrow taking on McCarthy, and certainly as far back as Rather facing down Nixon or Rather going after George Bush Senior on Iran Contra. (Even Cronkite has his detractors on the right.). ccess to the broadcasts Washington, D.C. newsroom, control room and studio was limited to Norah ODonnell and a few members of the team. Beginning in mid-March, there was a ratings surge for the CBS Evening News and the other U.S.-based nightly broadcasts, which includes ABC's World News Tonight and NBC's Nightly News. Wil these ratings Those extraordinary 2020 news cycles also triggered a resurgence in evening news ratings. People trust her and want to speak with her about important, sensitive topics.". Nevertheless, CBS reps say ODonnells ratings improved in early December, when the program moved from New York to Washington, DC, and Jay Shaylor joined the team as executive producer from CNNs The Situation Room with Wolf Blitzer.. As Hartman says: Despite the trends, when you put all the cable news networks together in their prime time audience it doesnt come close to the last place networks evening news program on most days. tips@mediaite.com. Shipping 17. (+1) 202-419-4300 | Main This wave of increased viewership is not isolated to This makes it even more difficult to see cross-viewership between the news and entertainment products. In total viewers, the show dipped 9% in total views and 3% in the demo over the same time period the week before. For ODonnells first week (the week of July 15), TVNewser found that [t]he ratings results for launch week of the CBS Evening News with Norah ODonnell were mixed. Access to the broadcasts Washington, D.C. newsroom, control room and studio was limited to Norah ODonnell and a few members of the team. We continue to focus on those areas where we're seeing changes that affect how people live their lives and move forward., To adjust to the limitations of the pandemic, remote production became standard for the. When all else fails, find a new measuring stick. But with nearly half the country voting GOP, it doesnt help bring viewers in when there is a public perception of unfriendliness toward the party. Thats a very sad, but seemingly unstoppable, trend line., Tyndall echoes those sentiments. 2023 FOX News Network, LLC. We continue to focus on those areas where we're seeing changes that affect how people live their lives and move forward.. Additionally, each broadcast offers human-interest segments as well as . the anchor of "CBS Evening News," is now in third place in the ratings, . Fox News averaged 1.4 million viewers from Jan. 16-22, marking the only basic cable channel to crack the one-million viewers during a week that saw MSNBC and CNN struggle. The mission of the Media Research Center is to document and combat the falsehoods and censorship of the news media, entertainment media and Big Tech in order to defend and preserve America's founding principles and Judeo-Christian values. Legal Statement. Compared to the same week in 2018, ABC was +3% in total viewers, NBC was -6% in total viewers, while the CBS Evening News with Norah ODonnell struggled yet again, -12% year-over-year, TVNewser reported for the last week in July. And sure, it got panned by its competitors. That's a drop of 14%, with the falloff even more dramatic among the younger viewers coveted by advertisers: down 18% among viewers 25-54 and down 21% among viewers 18-49. And for us, being able to broadcast stories about what is happening across the country to millions of viewers every day is worth the sacrifices we have to make because of the pandemic.. 60 Minutes: Season 56; CBS News Series Renewed for 2023-24 Season February 21, 2023 48 Hours: Season 36; CBS News Series Renewed for 2023-24 TV Season February 21, 2023 CBS News ranks 201st among News Other sites. For now, surging infection rates in several states suggest that viewership patterns for the nightly news will continue to develop in new ways. evening news as even morning news shows are having increased viewership. Things improved for ODonnell for the week of August 12, if only slightly. Namely, 24-hour cable news networks and the Internet. 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For the season, 60 MINUTES, FACE THE NATION . In recent times, the age-long American tradition of Locked in third place behind NBC's Today and ABC's Good Morning America, CBS This Morning saw its ratings climb with the pairing in 2012 of King and broadcast veteran Charlie Rose. 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So! Privacy and cookies policy | Terms of Service, Hoda Kotb's on-air absence finally explained by NBC, CNN to air education town hall with Ohio governor March 9, 'Today' anchor leaves mid-show after testing positive for COVID-19 as co-anchor remains missing, Using drones for a new perspective on the news: Raycom Media, See how Aston can improve your broadcast graphics, Primeview future proofs studio video walls with HDR. National evening news is all the rave these days, the The "CBS Evening News with Norah ODonnell" airs every weeknight on CBS across all U.S. time zones and streams on CBSN. There was a particular uptick in younger viewers, who are most desired by advertisers, with audiences between 25 and 54 years old increasing 12% on average from the prior week, according to Nielsen live-plus-same-day numbers. 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